You may have noticed, I mentioned “or destroy” your brand in the paragraph above. It’s because of the above that everything you do and say on the Internet (even sometimes not directly on the Internet, called Deep Web) is archived. More importantly is that it is searchable by just about anyone with a computer and access to the Internet. 

Take for example, the recent banter on my Money Wasted post, where you can quickly see in the comments how someone is ruining their reputation by what they do, say and how they say things on the Internet.

Another good example is the case mentioned by Seth on his blog, of someone looking for a housekeeper on Craigslist and googled the three prospective applicants and found them to be a binge-drinker, someone who admits quiting at the drop of a hat and someone convicted of shoplifting. 

So next time, before you say or do something online, think about what it’ll do to your brand.

Yup, it appears that hackers will shortly be able to post pictures on various websites (probably targeting social networking sites) and lure unsuspecting victims to browse a page with the infected picture or GIFAR. This GIFAR (GIF and JAR) will be interpreted by the browser as a normal GIF and displayed but the Java Runtime on the user’s machine will extract and execute it as a JAR file.

At Black Hat, researchers will show attendees how to create the GIFAR while omitting a few key details to prevent it from being used immediately in any widespread attack. – SlashDot News

For more information on this read the article on InfoWorld’s website.